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Product 101: Responsive Web App

Jan 28, 2021

4 min read

By: Lucy Bragg

Mappedin’s Responsive Web App enables users to search, discover, and navigate complex venues. Built with our Web SDK, the responsive design allows visitors to access indoor maps across any device. We will explore how this product works, its features, and the benefits it provides to both customers and users.  

What is the Responsive Web App? 

The Responsive Web App was designed as a visual way for people to explore indoor spaces in an interactive, easy-to-use fashion. The 3D indoor map is embedded on a customers’ website, making it easy for visitors to go onto the website and access the information they need. With a responsive design and indoor positioning capability, users can take directions with them, providing an end-to-end wayfinding experience. 

Mappedin’s web solution powers 39M sessions and 2.4M searches annually at 600+ properties around the world. 

Responsive Design 

Our web application is responsive and can be used across any device. Users can access the application on their mobile device while on-site at the venue, or in the comfort of their home before visiting. This accessibility allows visitors to research the venue, get a sense of what is at the venue, and how to navigate it. For example, someone visiting a mall can use the web app to search “coffee” to locate all the stores that sell coffee, and the map will show you how to get there from your exact location. When accessing the app from home, individuals can plan their visit ahead of time by locating all the stores they want to visit, thereby increasing shopper productivity. With its simple integration, customers can get up and running quickly to display interactive indoor maps on their websites and improve visitor experience.

Turn-By-Turn Directions

We’ve enabled real-time positioning for web or “Blue Dot navigation” on our Responsive Web App. This feature allows visitors to see their exact location without additional hardware. This means that you don’t have to provide the app with your “start” location, because your phone already knows where you are! When navigating a venue, Blue Dot automatically picks up your location, increasing efficiency and ease. For example, an individual at a stadium can use Blue Dot to get turn-by-turn directions from their seat to the closest bathroom, without providing your seat location!

Product Features

Mappedin’s Responsive Web App has several other features that add value to the customer,  including customized branding, showcasing of latest deals and promotions, and analytics. 

Easy Integration

  • As a pre-built application, the interactive map is easily embedded into your website, offering a quick way to have your venue maps up and running. 

Branded Experience

  • Mappedin’s Responsive Web App can be customized to match your website’s branding, ensuring it fits seamlessly into your digital strategy. 

Advertising & Promotion 

  • Showcase deals, promotions, and events occurring within your venues. These fields are editable within the CMS to ensure the most up-to-date information is displayed. 

Insights & Analytics 

  • Gain a better understanding of visitor intent by tracking searches and locations selections. These insights can lead to more informed business decisions at your property.

Multiple Languages

  • Our Web App is currently available across 20+ languages with new ones always being added. If we don’t have the language you need, we will add it. 

Accessible to All

  • The Web App includes accessibility filters and pathing, allowing users to navigate easier routes that prioritize elevators over stairs and escalators.

Customer and User Benefits

Mappedin’s Responsive Web App makes navigating complex properties easy! As a purely web-based application, users get the responsive experience without having to download any apps on their device. This makes it easy for anyone to go onto a venue’s website and find all the information they’re looking for. Our product also provides a familiar experience that users expect from leading mapping technologies. 

All things considered, our Web App adds a lot of value to both users and Mappedin customers. Not only does this solution provide indoor maps of your venue, but it fits seamlessly into your website. Our product is designed to feel like an extension of our customers’ brands, with easy integration and custom application. Mappedin customers also have access to search and location data that can help inform business decisions. Having this information gives insight on traffic volume, search volume, and several other metrics that can be used to gather insights. 

Overall, we strive to create effective out-of-the box solutions for our customers and users. Mappedin’s Web App is another way to ensure that customers have access to the latest technology and features that fit their needs.

Contact us to learn more about our Responsive Web App or find out how to implement this feature across your venues.