WATERLOO, Ontario – April 29, 2026 – Mappedin, the indoor mapping leader transforming the way venues are experienced, managed, and understood, today announced the launch of Singapore's first in-store wayfinding and mapping solution in partnership with Frasers Property Singapore.

The country’s first in-store wayfinding and mapping solution has been introduced across its malls, extending navigation beyond mall directories into the interiors of individual tenant outlets of participating stores, making it easier for more visitors to find their way through busy mall spaces.

A response to Singapore's changing communities

"As we start to reimagine malls as 'second places', our focus goes beyond how our spaces look to how they are experienced and felt by visitors in their everyday lives. It is about creating more meaningful, welcoming experiences and environments, and building stronger connections with the communities around us.

This includes upcoming initiatives such as FRx 50+, designed to better engage, support and celebrate our seniors."

— Adrian Tan, Managing Director of Retail, Frasers Property Singapore

The launch reflects a deeper shift in how Frasers Property Singapore is thinking about the role its malls play in everyday life. Research conducted with the Singapore Management University (SMU) Centre for Research on Successful Ageing (ROSA) found that suburban malls have become familiar community spaces where seniors gather, connect, and maintain daily routines — reinforcing their role as social anchors that support independence, comfort, and belonging.

By 2030, 1 in 4 Singaporeans are projected to be aged 65 and above. Today, more than 1 in 10 live with disabilities. As communities age and diversify, malls must adapt to meet their evolving needs.¹

“Inclusive wayfinding across malls and stores shows how thoughtfully applied technology transforms the shopping journey, enhancing every visit through informed discovery and fostering connected communities.

Seamless navigation with end-to-end guidance helps shoppers move throughout malls with confidence."

— Hongwei Liu, Co-Founder and Chief Executive Officer, Mappedin

Shaped by collaboration

Mall tenants are active partners in shaping the solution. Koufu and Starbucks both piloted the technology across Waterway Way Point and White Sands, contributing feedback that informed how the in-store mapping experience was designed and refined.

"Finding your favourite stalls in the food court is now easier than ever. With the in-store mapping solution, diners can navigate quickly and head straight to the stalls they love for a smoother, more enjoyable visit. This reflects what we strive for at Koufu — connecting people and celebrating local flavours through memorable dining experiences."

— Kady Ong, Head of Brand and Marketing, Koufu Pte Ltd
"At Starbucks, we're passionate about creating a space where genuine moments of connection can happen, over a cup of coffee. Partnering with Frasers Property on Singapore's first in-store mapping solution is an exciting step forward. It makes navigating the mall effortless, so our customers can spend less time finding their way and more time enjoying their Starbucks Experience."

— Ruth Yam, Head of Commercial, Starbucks

Visitors at participating malls will now be able to locate specific stalls within food courts, plan routes with turn-by-turn guidance, and access barrier-free routes for those with mobility needs. At Century Square and Waterway Point, visitors can also pinpoint their location using their phone camera through the "Find Me" feature, currently available as a proof-of-concept at these two malls. These solutions were shaped through rigorous testing and ongoing feedback from users, including seniors and individuals with mobility needs, so that they reflect how people naturally move through mall spaces.

"By actively testing the solution and gathering feedback from the community, Frasers Property is taking meaningful steps toward co-creating a more inclusive wayfinding system. Involving users directly in the process is an important move to ensure the solution truly reflects real needs and experiences."

— Josh Tseng, Inclusive Design Consultant, Blind Mice Media

Inclusion at the core

The wayfinding solution is one part of Frasers Property's wider efforts to make its malls more welcoming for everyone. Today, Frasers Property will launch FRx 50+, a dedicated campaign offering tailored offers and experiences for shoppers aged 50 and above across 84 brands and 181 outlets, including curated dining, wellness and health offers, and weekday perks such as complimentary parking.

As part of broader efforts to encourage more active senior participation in mall life, a micro-jobs pilot in partnership with DBS Foundation and Thye Hua Kwan Moral Charities marks the first formal hiring of seniors, creating opportunities for them to contribute actively to the mall experience. Frasers Property Singapore is also working with Active Ageing Centres to develop senior-led interest groups and activities — with a pilot running across Northpoint City, Century Square, and White Sands, to bring these initiatives closer to the communities they serve.

Through its Inclusion Champions programme, Frasers Property continues to work with partners including SG Enable, Dementia Singapore, and St Andrew's Autism Centre to equip employees, frontline staff, and tenants with the skills to better support shoppers with diverse needs. Dementia Go-To Points across its malls and Calm Hours at selected outlets — featuring reduced lighting and softer background music — further extend the reach of these efforts.

When more visitors can move through a space with confidence, the mall becomes what it was always meant to be: a place for everyone. Learn more about how Mappedin makes that possible.


¹ National Population and Talent Division. (2025). Longevity (Population Trends). Strategy Group, Prime Minister’s Office. Website.

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  • Retail

  • Malls

  • Mappedin

  • Company Updates

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