Watch and listen to a great conversation between Michael Pasket, Managing Director of Workplaces & Retail Partnerships, and Ulkar Akhundzada, VP of Engineering - Solutions, as they dive deep into the evolving world of mall experiences and how forward-thinking retailers are transforming the way shoppers discover, navigate, and engage with their spaces. From digital transformation strategies to real-world success stories, this episode reveals the secrets behind creating seamless, revenue-driving indoor experiences that keep visitors coming back.
What you'll learn about:
- The digital transformation journey - How malls evolved from static maps to dynamic, branded digital experiences across all touchpoints
- Mall and retail mapping solutions - Custom branding, real-time updates, advanced search capabilities, and accessibility features that set industry leaders apart
- Proven best practices - Strategies for keeping content fresh, promoting discoverability, and using analytics to optimize visitor journeys
- Real success stories - Behind-the-scenes insights from some of our largest customers, and expanding markets
- Revenue opportunities - How directories become profit centers through strategic advertising, loyalty program integration, and performance analytics
- Implementation wisdom - Essential tips for stakeholder alignment, data management, customization decisions, and staff training
- Future innovations - What's next with AI voice assistants, enhanced indoor positioning, and smart building integrations
Whether you're managing a single property or overseeing hundreds of venues, this podcast episode delivers actionable insights that transform complex indoor mapping challenges into competitive advantages. We're sharing practical advice that helps mall teams create experiences that drive foot traffic, increase dwell time, and boost revenue while making every visit more enjoyable and accessible for shoppers.
Originally aired September 16, 2025
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