How can smart venues turn insights into revenue in 2026?
Understanding and improving the experience of millions of visitors throughout massive venues might feel like an impossible task. But with access to smart visitor analytics, customer experience and operations teams can turn insights into revenue.
This on-demand session with Michael Pasket, VP of Malls and Jere Suikkila, VP of AI Operations reveals how leading venues use mapping and analytics to bridge the visibility gap between digital and physical experiences – transforming guesswork into growth.
You’ll learn how to:
- Use your venue map as a command center, not just visitor wayfinding
- Use analytics to identify underutilized spaces and make smarter decisions about tenant mix and lease rates
- Tap into data visualization to get a holistic view of venue experience and operations
- Enhance analytics with AI by connecting different data sources and rendering the information on the map
- Sell digital signage based on actual impression data and traffic patterns
Watch the conversation now to see how venues like yours are using analytics to improve operations, elevate visitor experiences, and unlock new revenue streams.
Originally aired December 2, 2025
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