Mappedin vs. 22Miles

Venue operators and digital experience teams are under more pressure than ever to modernize how guests navigate their spaces, while also making the technology easier to manage, more connected to live operations, and measurable in terms of ROI.

It's a tall order. The challenges driving these evaluations are familiar:

• Static or outdated maps that frustrate guests and reflect poorly on the brand
• Map updates that require external developers or support tickets for even minor changes
• No visibility into how visitors actually move through the space
• Disconnected tools that handle signage, navigation, and operations in silos

For venue teams evaluating their options, Mappedin and 22Miles often appear on the same shortlist. Both offer digital wayfinding and self-serve map editing, and both serve a wide range of venue types, from retail and airports to hospitality and healthcare.

But the two platforms were built with fundamentally different strengths, and that shapes what each one can actually do for a complex venue operation. 22Miles started as a digital signage company and added wayfinding over time. Mappedin was purpose-built as a spatial data platform, designed to give venues structured, actionable information about how their spaces are used.

This comparison is for venue operators trying to make sense of that distinction, and determine which platform is the right foundation for how their venue operates today, and where it needs to go.

Mappedin vs. 22Miles at a glance

Mappedin: Best for enterprise venues that need mapping as a data asset

• Teams building on top of a developer platform using SDKs and APIs
• Complex venue environments: major airports, large malls, stadiums, casino resorts, healthcare, university campuses, and more
• Organizations that need behavioral analytics and real-time operational data connected to wayfinding
• Venues with multi-property portfolios requiring consistent mapping infrastructure at scale
• Buyers for whom WCAG 2.1 AA accessibility compliance is a documented, non-negotiable requirement

22Miles: Best for mid-market venues that want digital signage and wayfinding from one vendor

• Organizations that need a non-technical, self-serve CMS for digital display management
• Buyers sourcing through AV integrators with existing relationships with BrightSign, Samsung, LG, or Sony
• Education, healthcare, and corporate campus environments with simpler mapping requirements
• Teams prioritizing all-in-one bundling and flat pricing over data depth or developer access

Key differences between Mappedin and 22Miles

Mappedin overview

Mappedin is a spatial intelligence platform, not just a wayfinding or signage tool. Its core premise is that the map is a data asset: structured spatial information connected to live operational systems, analytics, and developer tools. It's built for the operational complexity of large, multi-use venues like major airports, malls, casino resorts, and stadiums.

Mappedin's product suite includes AI-powered map creation, a self-serve map CMS, interactive digital directories, indoor positioning, an analytics platform, and SDKs for developers building on top of the platform.

It serves enterprise-scale venues across retail, airports, stadiums, healthcare, hospitality, and multifamily, with more than 450 million visitor journeys powered globally.

Wayfinding depth

Mappedin delivers multi-device wayfinding with turn-by-turn directions that guide visitors to stores, amenities, gates, or rooms across single and multi-building environments. Key capabilities include:

• Multi-level routing across escalators, elevators, and stairs
• Promotional routing that directs guests toward featured tenants or high-margin zones
• Accessible path options that prioritize elevators and ramps
• Search by store name, category, product type, or amenity

Wayfinding is available across kiosks, mobile web, and native apps, with a consistent experience across all surfaces.

Digital directory

Mappedin Directory powers fully interactive 3D visual experiences with rich tenant or unit profiles, promotional content, real-time store hours and updates, and one-tap navigation. It supports kiosk, mobile web, and app deployments with consistent branding, and enables teams to update tenant information, promotions, and layouts independently through a self-serve CMS.

While Mappedin focuses on software rather than hardware manufacturing, it maintains partnerships with leading kiosk hardware providers to deliver deployment-ready solutions for venues.

Developer experience

Mappedin offers comprehensive SDKs for Web (JS/React), React Native, iOS, and Android, along with extensive documentation, code samples, and developer tools including Mappedin Studio, 3D Model Mapper, and Blue Dot Location Generator.

It's a platform other products are built on, enabling custom integrations, white-label implementations, and venue-specific feature development.

Analytics

Mappedin Analytics provides behavioral data on how visitors interact with and move through a venue. This includes search query trends, popular destinations, navigation patterns, session duration, wayfinding usage, and map interaction rates.

An AI Assistant allows teams to ask questions in plain language and get answers directly from their venue data. The Snowflake API enables deeper access to raw data for BI tools and custom analysis.

Real-time integrations

Mappedin connects to live operational data: flight information feeds, parking availability, security wait times, GTFS for transit, Microsoft Places for workplace environments, and Power BI for reporting.

Other notable integrations include WordPress, Broadsign digital signage, and partners including Vemco Group, Yarooms, and GreyOrange.

Accessibility

Mappedin is fully compliant with WCAG 2.1 Level AA standards, the international benchmark for digital accessibility. The platform includes screen reader compatibility, accessible routing that prioritizes elevators and ramps, wheelchair- and stroller-friendly path options, responsive text sizing, and multi-language support.

Accessibility is a core platform feature, demonstrated through high-profile implementations at major airports and public venues.

Security and compliance

Mappedin holds SOC 2 Type II, GDPR, and WCAG 2.1 Levels A and AA certifications.

Limitations

Mappedin does not have a native digital signage CMS. Venues with significant display management needs should evaluate integration options. Mappedin also does not sell indoor positioning hardware; rather, it offers infrastructure-free positioning that leverages existing device sensors and building infrastructure.

22Miles overview

22Miles is a digital signage and wayfinding software company based in Georgia. Its core offering bundles a digital signage CMS (Publisher Pro) with 3D wayfinding built from CAD file imports. The company serves education, healthcare, corporate office, hospitality, and some retail environments.

22Miles's consistent message is about simplicity and self-serve control: you shouldn't need an external developer to update a map or add a room. Their Publisher Pro CMS is a key benefit for non-technical operators.

Wayfinding depth

22Miles builds 3D wayfinding experiences by importing CAD files and rendering them as immersive visual displays. This approach makes maps visually polished and accessible to non-technical teams, but the map is a display layer, not structured spatial data. Updates require revised CAD imports rather than live data edits, and the wayfinding experience is not a platform other systems can be built on or connected to.

22Miles also offers AR-enabled mobile step-by-step directions and a Tradeshow AI Assistant for event navigation.

Digital signage CMS

Publisher Pro enables non-technical teams to manage digital signage across an organization with content scheduling, social feeds, emergency alerts, video walls, and room booking integration.

Developer experience

22Miles does not offer a public SDK or developer ecosystem. It is not a platform other products are built on, and custom integrations require working through 22Miles or its integrator partners rather than a self-serve developer layer.

Analytics

22Miles does not publicly offer a venue analytics product. Teams evaluating 22Miles for behavioral insights into how visitors move through their spaces should account for this gap.

Integrations

22Miles uses API integrations to elevate user experiences across their solutions, including weather/news, social media, product management, virtual receptionist platforms, indoor positioning, and more.

Accessibility

22Miles meets ADA compliance standards but does not conform to WCAG 2.1 Level AA.

Limitations

For complex enterprise venues like major airports, large malls, casino resorts, stadiums, its map infrastructure is less robust, its analytics are limited, and its developer ecosystem is not designed for the level of integration these environments require.

Mappedin vs. 22Miles feature comparisons

Feature: Wayfinding and visitor navigation

Navigation quality has a measurable impact on guest experience. When visitors can find their way confidently, they spend more time browsing, encounter fewer frustrating dead ends, and are more likely to discover lower-traffic areas or promoted destinations. Poor wayfinding shows up in customer satisfaction scores, increased pressure on information desks, and guests who leave without purchasing.

For venue operators, the right wayfinding solution needs to handle complex layouts, adapt quickly to seasonal changes, and connect to the broader guest experience, not just display a static floor plan.

Mappedin wayfinding

Mappedin's wayfinding is dynamic and multi-device: the same turn-by-turn navigation experience works across kiosks, mobile web, and app surfaces. Promotional routing—the ability to direct guests toward featured stores, sales events, or anchor tenants—is a built-in feature that retail and hospitality venues use to drive foot traffic to high-margin zones. Multi-level routing handles escalators, elevators, and stairs intelligently. Accessible paths are a standard routing option, not a workaround.

Because Mappedin's maps are structured data rather than rendered displays, teams can update store locations, layouts, and routes through a self-serve CMS without importing revised CAD files or waiting on external developers.

22Miles wayfinding

22Miles builds 3D wayfinding from CAD file imports, producing visually polished navigation experiences for venues. For straightforward, simpler venues, this approach is sufficient and manageable.

For venues that undergo frequent layout changes (seasonal retail reconfigurations, construction phases, pop-up activations), the CAD-import workflow introduces friction that can slow down operational teams. The map is a rendered display rather than a live data layer, which limits how dynamically it can respond to real-world changes.

The verdict

For enterprise-scale or operationally complex venues, Mappedin's dynamic, data-driven wayfinding is better suited to the pace of change these environments demand. 22Miles is a reasonable fit for less complex venues with stable layouts and lighter operational requirements.

Feature: Digital directory

A digital directory is not just a map with a search bar. It's often the first touchpoint a guest has when they enter a venue — and for retail venues especially, it's a primary driver of store discoverability, promotional exposure, and tenant satisfaction.

For venue marketing and operations teams, a strong directory automates parts of the guest journey: reducing reliance on information desks, surfacing lesser-known tenants, and providing data on what visitors are actually looking for.

Mappedin digital directory

Mappedin Directory is a dedicated, purpose-built product designed specifically for this use case. It delivers fully interactive 3D visual directories with category filtering, visual search, and one-tap navigation to any destination. Tenant profiles support store hours, photos, promotional content, and real-time updates for temporary closures or seasonal changes.

The directory is available across kiosks, mobile web, and apps with consistent branding, and can be updated independently by venue teams without technical support.

22Miles digital directory

22Miles offers a digital directory solution delivered through its Publisher Pro CMS. Directories can display branded maps, wayfinding directions, tenant and occupant listings, operating schedules, and amenities such as restrooms, elevators, and parking. The platform supports touch-enabled screens and includes turn-by-turn wayfinding, live calendar integration (Office 365 and Google), API connectivity, emergency information display, and live feeds for weather, transit, and news.

The editing interface is designed for non-technical operators; adding tenants, updating listings, and managing content doesn't require programming or coding knowledge. Directories can sync with property management systems automatically or be managed manually.

The verdict

Both platforms offer digital directory capabilities. 22Miles is a capable option for facilities that need a self-serve, signage-first directory, particularly in education, healthcare, and corporate environments. Mappedin leads for venues where the directory is a primary guest touchpoint and revenue-generating surface interactive 3D visuals, promotional content integrations, tenant profile depth and wayfinding analytics set it apart for mall and large-venue operators.

Feature: Analytics

Indoor mapping analytics transform a venue's spatial investment from a guest-facing tool into an operational intelligence asset. Understanding which stores people search for, where traffic flows, and how long visitors dwell in different zones informs decisions on tenant placement, promotional scheduling, staffing, and lease negotiation.

Without behavioral analytics, venue teams are making those decisions on intuition rather than evidence.

Mappedin analytics

Mappedin Analytics captures behavioral data on how visitors interact with a venue's digital map:

• Search query trends
• Popular destinations
• Navigation patterns
• Session duration
• Wayfinding usage rates
• Directory interaction metrics

An AI Assistant lets teams ask questions in plain language (i.e., "Which stores had the highest search volume last month?") and get answers directly from their data.

For teams that need raw data access, the Snowflake API enables integration with BI tools and custom reporting pipelines.

22Miles analytics

22Miles does not offer a venue analytics product. Teams evaluating 22Miles for behavioral insights into visitor movement or space utilization will need to source those capabilities separately.

The verdict

Mappedin leads without contest. If analytics are part of your evaluation criteria for tenant reporting, lease negotiations, or operational optimization, 22Miles is not the right platform.

Feature: Developer platform and real-time integrations

For complex venues, the map is not a standalone tool. It needs to connect to live operational data—flight schedules, parking availability, security wait times, and it needs to be extensible enough for teams to build custom experiences on top of it. Whether you're embedding wayfinding into an existing app, connecting to a property management system, or building a custom kiosk experience, the quality of the developer platform matters.

Mappedin developer platform

Mappedin offers a full developer ecosystem:

• SDKs for Web (JS/React)
• React Native
• iOS
• Android
• Public APIs
• Comprehensive documentation
• Tools including Mappedin Studio and Blue Dot Location Generator

It's designed to be a platform other products are built on, enabling custom implementations, white-label deployments, and integrations with whatever stack a venue's tech team uses.

Real-time data integrations connect Mappedin's maps to live operational systems: flight information feeds for airports, parking availability feeds, security wait time data, GTFS for transit environments, and Microsoft Places for workplace use cases. Notable integration partners include Power BI, Broadsign digital signage, WordPress, Vemco Group, Yarooms, and GreyOrange.

22Miles developer platform

22Miles does not offer a public SDK or developer ecosystem. Custom integrations require working through 22Miles or its integration partners, and the platform is not designed to be built on by third-party developers. Its integrations are content-layer connections—social feeds, weather data, calendar systems, room booking via Microsoft and Zoom—rather than live operational data.

The verdict

Mappedin leads for any venue that needs to integrate mapping into operational systems, build custom experiences, or connect to live data. 22Miles's integrations are well-suited to display content management but are not designed for the operational complexity of major airports, large malls, or multi-venue portfolios.

Feature: Accessibility

Accessible wayfinding is both a compliance requirement and a guest experience investment. For guests who rely on assistive technology, accessible navigation can be the difference between a successful venue visit and a frustrating one.

Mappedin accessibility

Mappedin is fully compliant with WCAG 2.1 Level AA. The platform includes screen reader compatibility for visually impaired users, accessible routing that prioritizes elevators and ramps, wheelchair- and stroller-friendly path options, responsive text sizing, and multi-language content.

Accessibility is a core platform feature rather than an add-on. High-profile implementations at major international airports demonstrate the platform's reliability for venues with significant accessibility expectations.

22Miles accessibility

22Miles meets ADA compliance standards. The platform offers multilingual support and accessible kiosk configurations, and has implementations in healthcare environments with accessibility requirements (including Atrium Health). However, 22Miles does not state publicly whether or not they conform with WCAG 2.1 Level AA.

The verdict

Mappedin leads on documented, comprehensive accessibility compliance. For venues with international visitors, strict compliance requirements, or a strong institutional commitment to inclusive design, the WCAG 2.1 AA distinction matters.

Final thoughts: Mappedin vs. 22Miles

Choose Mappedin if…

• You operate a complex venue where the map needs to connect to live operational systems and scale across your portfolio
• Your team needs behavioral analytics to optimize space, understand visitor intent, and support data-driven conversations with tenants or stakeholders
• You want to build on top of an indoor mapping platform using SDKs, APIs, and real-time data rather than work within a fixed display product
• WCAG 2.1 AA accessibility compliance is a documented requirement for your organization
• You manage multiple properties and need consistent mapping infrastructure across all of them
• Promotional wayfinding and digital directory revenue are strategic priorities

Choose 22Miles if…

• Your primary need is digital signage management, and wayfinding is a secondary capability you want bundled in a single vendor
• You're a smaller, less complex venue with stable layouts and non-technical teams managing displays
• You're sourcing through an AV integrator with existing hardware relationships, and a hardware-ecosystem-friendly vendor is important to the deal
• Flat, seat-unlimited pricing is a meaningful evaluation criterion and operational analytics are not currently a priority