Ready to experience shopping like never before at Megaworld Lifestyle Malls? Discover how this renowned developer of lifestyle malls in the Philippines is using cutting-edge technology to create an unforgettable shopping experience.
Meet Megaworld Lifestyle Malls, a division of Megaworld Corporation, known for crafting exceptional lifestyle and leisure destinations in the Philippines. Their malls boast sophisticated interiors, top brands, chic restaurants, and a range of leisure services, setting industry standards for innovation.
Megaworld Lifestyle Malls had a clear vision for enhancing the shopping experience: they sought to provide customers with effortless navigation through their expansive malls while ensuring that their maps remained up-to-date and accurate.
They also wanted to gain valuable insights into customer preferences and shopping intent. By offering indoor maps, Megaworld Lifestyle Malls intended to empower visitors to effortlessly explore their mall offerings, all while fostering a deeper understanding of what their customers truly desired.
To bring their vision to life, Megaworld Lifestyle Malls integrated Mappedin Web on their website across seven mall properties. This user-friendly web app seamlessly integrates with websites and can be viewed on both desktop and any mobile browser. The maps empower shoppers to search, discover, and effortlessly navigate the malls, elevating their overall experience.
Additionally, they've embedded these maps into their mobile app, Megan, available on iOS and Android platforms. This ensures that shoppers can conveniently access them on-the-go, right from the palm of their hand.
This solution includes a variety of features to aid visitors. Shoppers can search for specific locations, explore the most popular spots, and browse category listings to discover the wide range of services and amenities available. With a central hub to conveniently store location information and update maps in real-time, Megaworld Lifestyle Malls can ensure that customers always have access to the most current information about the malls and their offerings.
When users click on a particular location, they're presented with a wealth of information at their fingertips, including descriptions, operating hours, contact details, and relevant social media accounts.
For those in search of directions, the web app allows users to easily navigate from one point to another with step-by-step guidance, whether they're exploring the mall or looking for a specific store, service, or amenity.
As part of their broader plan to extend digital wayfinding beyond mall boundaries, Megaworld Lifestyle Malls will be introducing physical signage featuring QR codes. Once live, these QR codes act as a bridge between physical wayfinding and the digital wayfinding experience. Visitors can simply scan the QR codes to access the web-based map, providing convenient on-the-go directions.
This solution also provides valuable metrics and insights on how visitors interact with their malls. This includes what visitors are searching for, where they want to go, how they interact with various spaces, and their intent while visiting the properties.
For instance, the "Top 10 Location Selections" report gives insight on which brands or amenities customers need directions for. The "Top 10 Categories of Location Selections" gives an additional dimension to understand the needs of the different markets we're in, based on which location categories are searched for the most per location. Megaworld Lifestyle Malls is using this data to better understand shopping behaviors and gain insights.
“We are thrilled with the impact of our digital indoor mall maps. Over 140,000 customers have used the maps to search for stores, discover amenities, and find their way around. The analytics have also provided valuable insights into customer behavior, helping guide our omnichannel marketing and customer service strategies. This collaboration has not only enhanced the shopping experience but also equipped us with data-driven tools to optimize our operations and raise the bar for innovation and customer satisfaction.”
- Nicolo Sanchez, Head of Customer Experience Group at Megaworld Lifestyle Malls
Ready to reshape your mall experience and gain actionable insights into customer behavior? Explore our solutions for malls, and get in touch with us to talk about your unique wayfinding and indoor mapping needs.
As a leading shopping and leisure destination in Ireland, Blanchardstown Centre implemented Mappedin’s Responsive Web App and Digital Directories to help shoppers navigate and discover their extensive variety of retailers,...
Rev your engines and buckle up, because we’re about to take you behind the scenes of how the Australian Grand Prix Corporation and Mappedin mapped the most highly anticipated racing...
Pushing the boundaries of innovation, Golf Australia used a digital interactive golf course map to help crowds navigate the ISPS HANDA Australian Open event. The Client Golf Australia is the...