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Megaworld Lifestyle Malls: Unlocking Exceptional Shopping Experiences

Oct 30, 2023

4 min read

By: Lucy Bragg

Ready to experience shopping like never before at Megaworld Lifestyle Malls? Discover how this renowned developer of lifestyle malls in the Philippines is using cutting-edge technology to create an unforgettable shopping experience.

Discover Megaworld Lifestyle Malls

Meet Megaworld Lifestyle Malls, a division of Megaworld Corporation, known for crafting exceptional lifestyle and leisure destinations in the Philippines. Their malls boast sophisticated interiors, top brands, chic restaurants, and a range of leisure services, setting industry standards for innovation.

Picture of the exterior of Megaworld Uptown Mall at night

Why did they want mall maps?

Megaworld Lifestyle Malls had a clear vision for enhancing the shopping experience: they sought to provide customers with effortless navigation through their expansive malls while ensuring that their maps remained up-to-date and accurate.

They also wanted to gain valuable insights into customer preferences and shopping intent. By offering indoor maps, Megaworld Lifestyle Malls intended to empower visitors to effortlessly explore their mall offerings, all while fostering a deeper understanding of what their customers truly desired.

How does this solution work?

To bring their vision to life, Megaworld Lifestyle Malls integrated Mappedin Web on their website across seven mall properties. This user-friendly web app seamlessly integrates with websites and can be viewed on both desktop and any mobile browser. The maps empower shoppers to search, discover, and effortlessly navigate the malls, elevating their overall experience.

A gif showcasing Megaworld mall map

Additionally, they've embedded these maps into their mobile app, Megan, available on iOS and Android platforms. This ensures that shoppers can conveniently access them on-the-go, right from the palm of their hand.

Screenshot of a Megaworld mall mobile map

This solution includes a variety of features to aid visitors. Shoppers can search for specific locations, explore the most popular spots, and browse category listings to discover the wide range of services and amenities available. With a central hub to conveniently store location information and update maps in real-time, Megaworld Lifestyle Malls can ensure that customers always have access to the most current information about the malls and their offerings.

When users click on a particular location, they're presented with a wealth of information at their fingertips, including descriptions, operating hours, contact details, and relevant social media accounts.

Screenshow showcasing megaworld location details

For those in search of directions, the web app allows users to easily navigate from one point to another with step-by-step guidance, whether they're exploring the mall or looking for a specific store, service, or amenity.

Screenshot showcasing megaworld directions on a map

As part of their broader plan to extend digital wayfinding beyond mall boundaries, Megaworld Lifestyle Malls will be introducing physical signage featuring QR codes. Once live, these QR codes act as a bridge between physical wayfinding and the digital wayfinding experience. Visitors can simply scan the QR codes to access the web-based map, providing convenient on-the-go directions.

A photo of a Megaworld QR code on a signpost outside

This solution also provides valuable metrics and insights on how visitors interact with their malls. This includes what visitors are searching for, where they want to go, how they interact with various spaces, and their intent while visiting the properties.

For instance, the "Top 10 Location Selections" report gives insight on which brands or amenities customers need directions for. The "Top 10 Categories of Location Selections" gives an additional dimension to understand the needs of the different markets we're in, based on which location categories are searched for the most per location. Megaworld Lifestyle Malls is using this data to better understand shopping behaviors and gain insights.

An image showcasing mall analytics

How is the solution helping?

“We are thrilled with the impact of our digital indoor mall maps. Over 140,000 customers have used the maps to search for stores, discover amenities, and find their way around. The analytics have also provided valuable insights into customer behavior, helping guide our omnichannel marketing and customer service strategies. This collaboration has not only enhanced the shopping experience but also equipped us with data-driven tools to optimize our operations and raise the bar for innovation and customer satisfaction.”

- Nicolo Sanchez, Head of Customer Experience Group at Megaworld Lifestyle Malls

Get started today

Ready to reshape your mall experience and gain actionable insights into customer behavior? Explore our solutions for malls, and get in touch with us to talk about your unique wayfinding and indoor mapping needs.