Value Retail: The Luxury Shopping Experience
Mar 11, 2020
3 min read
By: Mappedin

As part of their rebrand, Value Retail worked with Mappedin to deploy interactive maps with a clean aesthetic across their newly designed and relaunched website.

The Customer

Value Retail is an international REIT dedicated to the creation and operation of luxury shopping destinations. With 11 luxury outlet properties across Europe and China, Value Retail provides high-end shopping experiences for visitors and tourists.

The Opportunity

With properties across the world, Value Retail’s primary goal was to enhance their customer experience from every angle. Their visitors expect a high-end experience, and Value Retail was looking for technology investments to complement and enhance that experience across their portfolio.

This included a full website rebrand and launch to increase engagement and showcase a beautiful digital experience that would allow visitors to explore their properties. With an emphasis on aesthetic and clean brand design, Mappedin’s indoor mapping solution was a perfect fit. We had the opportunity to take static maps across 9 specified venues of the Value Retail portfolio and transform them into digital assets that could be used for a variety of experiences.

The Solution

With venues spread across Europe and China, Value Retail was challenged to continue catering to their local markets and to the large volume of tourists coming to their properties on any given day. There were critical components that Mappedin had to provide to help solve this challenge.

Language Support: To fully support their international audience, Mappedin placed an emphasis on language support and translation for all implementations and product features at Value Retail properties. A number of language options were ported in or foundationally supported; then customized to each venue for the most used languages at each property.

Responsive Web App: With the addition of Mappedin’s Responsive Web App to their new website, Value Retail was able to deliver an indoor mapping experience consistent with their clean brand design. The newly created 3D digital maps enable customers to explore and navigate Value Retail’s luxury outlet properties from any device. This interface included custom features requested by the client, including logos to indicate well-known bear statues that are scattered across their flagship property. 

Mobile SDK: Value Retail utilized the Mappedin Mobile SDK to natively host 3D digital maps of their properties in each of their individual venue apps. This way, they provide visitors with a consistent digital experience on both their website and mobile applications. They also utilized the mobile experience for their Roving Concierge app. This continues their focus on customer service by enabling employees to walk around the properties and provide information, as well as directing visitors to the specific store they are looking for. 

The Results

Value Retail was able to increase engagement through the usage of Mappedin’s products, and fully augment their customer experience focus from every angle. With digital maps featured on their newly designed website, their Concierge app, and property apps, Value Retail provides visitors with a high-end shopping experience across all platforms.

Looking Forward

Mappedin’s flexible platform enables you to build best-in-class mapping experiences for a variety of industries and use cases.

To learn more about our indoor mapping solutions for malls and retailers, or how you can digitally transform your venue to deliver engaging guest experiences, contact us today.