Navigate Blanchardstown Centre across all levels — every retailer, restaurant, service desk, and car park entrance. Use the interactive map to search for a specific store, find the nearest exit to your parking bay, or discover what's on during your visit. This is the live map powering the centre's digital directory, built and maintained on Mappedin's indoor wayfinding platform.

About Blanchardstown Centre

Blanchardstown Centre is Ireland's largest shopping destination, located in Dublin 15 approximately 10 kilometres northwest of Dublin city centre. The centre spans over 120,000 square metres of gross lettable area and houses more than 180 retail units, anchored by Dunnes Stores, Marks & Spencer, Penneys, and Zara alongside a full-service food court, cinema, and healthcare facilities.

The scale of the centre makes navigation a genuine operational challenge. Visitors regularly struggle to locate specific stores in less-trafficked wings, find the right entrance relative to their parking bay, or discover services like the pharmacy, post office, or customer care desk without asking centre staff.

Blanchardstown Centre partnered with Mappedin to deploy an interactive mapping and wayfinding system across web and in-centre directory kiosks. The result was a digital experience that lets visitors search by retailer name, category, or floor and navigate directly to their destination.

“We are delighted with our new state-of-the-art interactive mapping and wayfinding system here at Blanchardstown Centre. It not only allows our customers to search and discover the retailers and services in our centre, it helps them easily navigate to the desired location.

In addition to the mapping element, we are so happy that we can advertise our event details and locations, and allow our tenants to advertise on the directories situated throughout the malls. The mapping solutions are really multi-beneficial.”

— Kim McNulty, Head of Marketing & Communications, Blanchardstown Centre

The centre's Mappedin deployment also supports tenant advertising, allowing retailers to surface promotions, events, and seasonal offers at the directory level, making the map a commercial platform as well as a navigation tool.

Why interactive wayfinding matters here

A centre this size loses revenue when shoppers can't find tenants in less-trafficked wings or when they default to the same anchor stores visit after visit. An interactive map that surfaces promotions, events, and lesser-known retailers at the moment of search turns a navigation tool into a leasing and marketing asset.

Mall operators using Mappedin can update tenant listings, seasonal activations, and event locations from a single CMS without touching IT. When a store relocates or a pop-up opens, the map reflects it in minutes.